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Dmitriy Baranovskyi, the Vice President of the Capital Times, conducted a master class on “Advertising and content effectiveness in social media” during a round table with companies-members of the Gl

On May 21, the Vice President of the Capital Times, Dmitriy Baranovskyi, conducted a master class on “Advertising and content effectiveness in social media” during a round table with companies-members of the Globalscope network.

Together with the expert, the following issues were considered:
• Types of content for social media;
• Analysis of the content effectiveness;
• The process of preparing and launching advertising campaigns;
• Analysis of advertising figures;
• Marketing department structure for medium-sized M&A companies

Moreover, Dmitriy shared work results of the marketing department over a period of three months.

To sum up, partners agreed to prepare content for companies of the Globalscope network together. We also decided to hold a joint webinar by Capital Times and Carlsquare for the owners of IT companies in Ukraine and Belarus on the topic: "How IT company can enter the European market."